Reese Witherspoon is reportedly set to star in her own film about the creator of Barbie.
Bold Films has teamed with Reese's production company Pacific Standard to secure the film rights to author Robin Gerber's book 'Barbie And Ruth: The Story Of The World's Most Famous Doll And The Woman Who Created Her' and now the Oscar winner could be set to play the lead role of Ruth Handler, who brought the iconic blonde toy doll to the world.
Bold Films chairman Michel Litvak said in a statement: "Ruth Handler's inspiring true story reveals the triumphs and struggles of the genius businesswoman behind the creation of Barbie, the most iconic doll in the world."
The tome has been described as "a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women's roles".
Ruth was inspired to create Barbie after watching her daughter Barbara playing with paper dolls as if they were adults.
She also noticed Barbara couldn't properly dress her dolls in the clothes she had made them.
Ruth along with the help of her husband Elliot - who worked for toy manufacturers Mattel - developed and launched Barbie in 1959, and instantly had a hit on their hands which has lasted to this day.
The 'Legally Blonde' actress' production house have been behind blockbusters including recent flicks 'Gone Girl' and 'Hot Pursuit'.
