Gemma Collins 'signs £1m deal with Poundland'

Gemma Collins has reportedly signed a £1.1 million deal with Poundland.

The \'Diva Forever\' star is said to have penned a lucrative contract with the budget high street chain to become the face of their new homeware venture.

A source told The Sun newspaper\'s Bizarre column: "Gemma was approached by Poundland to become the new face of their homeware range earlier this year and she struck a hard bargain.

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"It\'s one of the biggest endorsement deals ever signed by the chain but they know everything The GC touches turns to gold. They think it will pay dividends in the long run.

"Gemma will be fronting a range of cleaning products and soft furnishings, all of which have been endorsed by her."

Poundland will be hoping that The GC - who follows in the footsteps of fellow \'The Only Way Is Essex\' alumni Jess Wright, Mario Falcone and Ferne McCann in collaborating with the brand - will inspire her "younger fan base" to shop with them.

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The insider added: "Poundland want to lift their status on the high street and by getting Gemma involved, they think they can add a touch of sparkle to their products.

"And her involvement will encourage her younger fan base into the store."

Last month, the former \'TOWIE\' star revealed she\'d ditched Brentwood for a "massive" house in the country in an area "off the beaten track", and she admitted it is "all a bit posh" where no one recognises her.

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She recently said: "No one knows who I am here. I can just go to the market, the farm shop ... I am so happy here.

"I can finally say, \'There\'s no place like home\'. I am just settled here. It\'s been absolutely cosmic ordering."