Good Morning Britain 'hit with 397 Ofcom complaints'

\'Good Morning Britain\' has been hit with 397 Ofcom complaints in one week.

The ITV breakfast show was the subject of nearly 400 objections from disgruntled viewers over one week - which ran from June 9 to 16 - and there were 264 complaints for an episode in which Piers Morgan insulted Boris Johnson\'s hair, according to The Sun Online.

The 55-year-old broadcaster compared the British prime minister\'s blonde locks to scarecrow Worzel Gummidge.

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He ranted at the time: "What is going on with the Prime Minister\'s hair? I know it may seem trivial, but the rest of us, our wives, our partners, people we\'re with bothered to get the scissors out and give us a trim.

"I think the prime minister coming out like Worzel Gummidge - and I was told by \'sources close to the Prime Minister\' last night that he hasn\'t seen a barber since early March.

"He has really fine hair and using a brush doesn\'t really tame it. It\'s not disrespectful, it\'s because hair dressers aren\'t open until July.

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"But someone in that house must be able to trim it, Carrie? Carrie Symonds, can she do it?"

His co-star Susanna Reid defended the PM\'s fiancee - who gave birth to their child earlier this year - and suggested she might be "a little distracted at the moment".

The episode in question, on June 9th, sparked 264 complaints alone, with viewers also criticising Piers on social media.

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One tweeted: "Oh come on Piers Morgan, you have been so much better during this crisis than the Piers who kicks off over vegan slices - even dumped Trump.

"Don\'t make such a big deal about Bojo\'s hair. If it was cut, he would be accused of seeing a barber during lockdown. (sic)"

Another wrote: "Nah sorry @GMB slagging off the #PrimeMinister is a low! Report news not what #PiersMorgan ideology of how he should be looking, it\'s rather pathetic really. (sic)"