Gemma Collins strips in the street for new show

Gemma Collins is to star in a new behind-the-scenes fashion TV show.

The 39-year-old star was taking part in the upcoming Channel 4 documentary, \'Inside Missguided: Made in Manchester\', when she was asked to wear the brand\'s clothes for paparazzi shots.

But she soon spotted a crease in the brown trousers and decided to strip them off on the side of the road to prevent any further damage to the garment.

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In a video clip obtained by The Sun Online, Gemma insisted: "Listen, I don\'t do a job half-a**** - I want your brand to do well, somebody take the trousers."

She unbuckled her trousers before backing up into a car to cover her modesty, and then handed them over to be pressed.

Gemma then called out to the cameraman: "You should be filming this - this is great content!"

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The reality TV star will be unveiling her new beauty line, which will include her own range of lipsticks and lip glosses.

She wrote on Instagram: "I am SO EXCITED to tell you that after lots of hard work ..... and so many people always asking me about my lipsticks and glosses that I now have my own range that will be launching very soon ...... I\'m so excited ... #animalcrueltyfreemakeup (sic)"

Gemma already has her own beauty website, where she sells her Diva Pink by Gemma Collins Eau de Parfum.

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Gemma had previously revealed the £20 perfume was her secret to being super "confident", as she insisted the product was directly comparable to the perfumes she buys that cost over £250.

Speaking about the perfume at its launch, she added: "I\'m often asked about my confidence, and smelling good is a big part of my confidence. Every morning the ritual of spraying my Diva Pink helps transforms me into The GC. It\'s as good as fragrances I\'ve paid £250 for. I wondered if it was possible to create a more affordable oud perfumes but keep the quality ... We managed to bring the high quality by skipping the middle man and saving on the big marketing budgets you get on other fragrances."