This Morning win TV Choice Award's Best Daytime Show

\'This Morning\' have won the TV Choice Award for Best Daytime Show.

The ITV programme - which is fronted by Holly Willoughby and Phillip Schofield - has been awarded the prize, despite the event taking place virtually due to the coronavirus crisis.

Showbiz reporter Alison Hammond announced the news on Monday\'s (07.09.20) show.

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Delivering the accolade, she said: "Because of Covid, there\'s no awards ceremony so they\'ve entrusted me to deliver this to \'This Morning\'.

"This is the fifth one we\'ve won. We\'ve beat off \'Good Morning Britain\'. Piers Morgan, \'Loose Women\', \'The Chase\'. Sorry guys, but we won!"

Phillip thanked the fans who voted for the show, adding: "If you did vote for us then, thank you very much in deed!"

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Alison said: "On behalf of all the nation, you guys have been amazing and the team has been amazing. On behalf of all the nation, you have been absolutely amazing and you do deserve this."

Simon Mayo is set to host the TV Choice Awards 2020 virtually this evening as the event was axed earlier this year.

Speaking about the awards, Simon said: "As voted for entirely by fans, The TV Choice Awards are a chance for us as viewers to celebrate the shows that have made the biggest impact in the last year.

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"Join me in marking the achievements of our favourite TV stars as we settle in for a night of big reveals, speeches and maybe even a surprise or two."

Despite the pandemic, viewers have been inundated with new shows including \'Normal People\' - starring Daisy Edgar-Jones and Paul Mescal - who are up for Best New Drama, as well as Best Actress and Best Actor respectively.

TV Choice Awards 2020 - Shortlist:

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BEST DRAMA SERIES

Killing Eve BBC1/BBC iPlayer

Our Girl BBC1

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Peaky Blinders BBC1

Sex Education Netflix

BEST FAMILY DRAMA

Call The Midwife BBC1

Casualty BBC1

Doc Martin ITV

Doctor Who BBC1

BEST NEW DRAMA

Gangs Of London Sky Atlantic

Gentleman Jack BBC1

Normal People BBC3

White House Farm ITV

BEST ENTERTAINMENT SHOW in association with Greatest Hits Radio

Ant & Dec\'s Saturday Night Takeaway ITV

Beat The Chasers ITV

Gogglebox/Celebrity Gogglebox C4

The Graham Norton Show BBC1

BEST REALITY SHOW

First Dates/First Dates Hotel C4

I\'m A Celebrity... Get Me Out Of Here! ITV

Love Island ITV2

Race Across The World BBC2

BEST COMEDY

After Life Netflix

Brassic Sky One

Friday Night Dinner C4

Still Open All Hours BBC1

BEST TALENT SHOW

Britain\'s Got Talent/Britain\'s Got Talent: The Champions ITV

Dancing On Ice ITV

The Great British Bake Off/The Great Celebrity Bake Off For Stand Up To Cancer/Bake Off: The Professionals C4

Strictly Come Dancing BBC1

BEST LIFESTYLE SHOW

DIY SOS: The Big Build BBC1

Long Lost Family ITV

The Martin Lewis Money Show ITV

The Undateables C4

BEST DAYTIME SHOW

The Chase ITV

Good Morning Britain ITV

Loose Women ITV

This Morning ITV

BEST ACTOR

Martin Clunes Doc Martin

Stephen McGann Call The Midwife

Paul Mescal Normal People

David Tennant Deadwater Fell

BEST ACTRESS

Brenda Blethyn Vera

Jodie Comer Killing Eve

Daisy Edgar-Jones Normal People

Michelle Keegan Our Girl

BEST FACTUAL SHOW

Bradley Walsh & Son: Breaking Dad ITV

Paul O\'Grady: For The Love Of Dogs ITV

SAS: Who Dares Wins/Celebrity SAS: Who Dares Wins C4

Tyson Fury: The Gypsy King ITV

BEST FOOD SHOW

Gordon, Gino & Fred: American Road Trip ITV

James Martin\'s Saturday Morning ITV

Saturday Kitchen BBC1

Sunday Brunch C4

BEST SOAP ACTOR

Max Bowden Ben Mitchell EastEnders

Danny Dyer Mick Carter EastEnders

Jeff Hordley Cain Dingle Emmerdale

Jack P Shepherd David Platt Coronation Street

BEST SOAP ACTRESS

Kellie Bright Linda Carter EastEnders

Dolly-Rose Campbell Gemma Winter Coronation Street

Shelley King Yasmeen Metcalfe Coronation Street

Shona McGarty Whitney Dean EastEnders

BEST SOAP

Coronation Street ITV

EastEnders BBC1

Emmerdale ITV

Hollyoaks C4