Did Rihanna get paid for her 2023 Super Bowl Halftime?

Since Rihanna's return to the music industry, she has been excellent. Initially, the singer released a couple of songs for the movie 'Black Panther: Wakanda Forever'. Her song 'Lift Me Up,' is so good, in fact, that she received an Oscar nomination, a category in which she competes with Lady Gaga. In addition to this, Rihanna hosted the Super Bowl halftime show. Rihanna was on stage for 13 minutes, and the fans loved it. Now, many are wondering, how much Rihanna earned after such an incredible performance?

The reality is that the singers who perform at halftime are never getting any dollar for 12 to 13 minutes of public performance. For many it is strange, because if they don't get a dollar, then why do they do it? "We don't pay the artists. We cover expenses and production costs," Joanna Hunter, an NFL spokeswoman, said in a 2016 interview with Forbes.The answer is clear, although for many, it is not. Singers do it simply because the Super Bowl is watched by millions of people, and this is an incredible opportunity to promote their music and products to all viewers.

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Data has shown that music consumption, downloads and sales go up for artists headlining the halftime show after the Super Bowl. In 2022, after the presentation of several hip-hop legends, the reproductions of Snoop Dogg's music rose 143%, according to the portal Luminate. In 2020, Spotify said the halftime show boosted plays of Shakira's music 230%, while Jennifer Lopez's songs jumped 335% in plays.

Although Rihanna has no new music to promote, the artist clearly used her time on stage to promote her "Fenty Beauty" and "Savage X Fenty" clothing and makeup brands.