Geordie Shore Star Roxanne Hamedi to Face Lord Sugar as BBC Confirms The Celebrity Apprentice Series Length

Reality TV star Roxanne Hamedi, the "firecracker" from Geordie Shore, reportedly becomes the first celebrity to join Lord Alan Sugar’s boardroom for the new, extended series of The Celebrity Apprentice.

The BBC recently announced it commissioned the first full-length celebrity version of the business reality show.

Previously, the series ran only as short charity specials, but the new celebrity series will feature six episodes on BBC One and BBC iPlayer, starting later in 2026.

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Furthermore, this expanded series challenges famous faces with weekly business tasks, exposing them to the same pressures that regular candidates face.

Lord Sugar expects the new celebrity lineup to fully immerse themselves in The Apprentice world, leaving their usual support staff, like personal assistants and PRs, outside the boardroom door.

Roxanne Hamedi, who recently shared details about her own business ventures, will compete alongside a new group of stars.

However, producers at Naked, a Fremantle label that produces the show, stated the full-length run allows for bigger tasks and higher stakes.

Before the full series launches, fans can watch two special Christmas-themed episodes of The Celebrity Apprentice airing in December.

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These episodes will offer a sneak peek at what to expect from the longer series in 2026.