Rylan Clark experienced a moment of intense embarrassment during the latest episode of Celebrity Apprentice.
The television presenter had the difficult job of introducing a new Christmas biscuit advertisement created by his teammate, Thomas Skinner.
The project was part of a charity challenge where celebrities must pitch business ideas to a panel of wealthy investors.
Unfortunately, the resulting commercial was described as "diabolical" and left the potential backers looking horrified.
Thomas Skinner, known for his enthusiastic personality, took a bold approach to the festive campaign. However, the final product lacked the professional quality the investors expected.
Rylan Clark could hardly hide his discomfort as the video played in front of the boardroom.
He later admitted that he wanted the ground to swallow him up while he watched the reactions of the business experts.
The failure of the advert put the entire team at risk of elimination as Lord Sugar prepared to deliver his verdict.
The panel of investors did not hold back in their assessment of the biscuit campaign.
They criticized the team for missing the mark on branding and for creating an advert that felt cluttered and confusing.
While Thomas Skinner defended his creative choices, Rylan Clark struggled to justify the outcome to the judges.
The task highlighted the difficulty of balancing celebrity personalities with serious business objectives, even when the goal is to raise money for a good cause.
Despite the setback, the episode provided plenty of entertainment for viewers.
Fans of the show took to social media to share their thoughts on the disastrous pitch, with many sympathizing with Rylan's awkward position.
The episode serves as a reminder that even seasoned professionals can face challenges when they step outside their comfort zone.
As the competition continues, the remaining celebrities will need to learn from these mistakes if they hope to win the favor of Lord Sugar and avoid being fired.