Romeo Beckham Teases New Fashion Brand "Intra" Amid Family Drama

Romeo Beckham continue to build hype for his latest business venture, a brand apparently called "Intra."

On Thursday, January 29, 2026, the model shared several cryptic Instagram Stories that featured graphic visuals and hinted at the brand’s aesthetic.

One post included the caption "Engineered through materials," while a separate business account for the brand uses the bio "play everywhere."

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This project follows Romeo's past successful collaborations with major fashion houses like Burberry, Puma, and Yves Saint Laurent.

While Romeo focuses on his career, the broader Beckham family remains under intense public scrutiny.

Last week, his older brother Brooklyn released a scathing six-page statement criticizing their parents, David and Victoria.

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Brooklyn described his upbringing as "inauthentic" and claimed his parents tried to control his life and marriage.

Although David and Victoria have not responded publicly, Romeo and his younger brother Cruz have seemingly shown where their loyalties lie through subtle social media posts and public outings.

The family rift has split the siblings into two camps.

Cruz Beckham recently posted a TikTok video with Romeo that many fans interpreted as a swipe at Brooklyn, though he later deleted it.

Additionally, Cruz supported a fan-led campaign that recently pushed Victoria’s 2001 solo single, "Not Such An Innocent Girl," to the top of the charts.

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This wave of support for Victoria came as a direct reaction to Brooklyn’s allegations, which included a claim that his mother acted inappropriately during his wedding.

Despite the personal turmoil, Romeo appears determined to distance himself from the drama by focusing on "Intra."

He recently spent time in Paris with his girlfriend, Kim Turnbull, and joined Cruz and his girlfriend for dinner during the city's fashion week.

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As Romeo prepares to launch his new brand, the public continues to watch for any signs of reconciliation—or further division—within one of the world's most famous families.