On the latest episode of This Morning, Ben Shephard playfully put co-host Cat Deeley on the spot by posing a question involving radio veteran Jo Good.
The lighthearted moment occurred during a segment discussing career longevity and the different paths personalities take in the broadcasting world.
Ben asked Cat her thoughts on the transition from high-energy TV hosting to the more intimate world of radio, using Jo Good’s successful multi-decade career as a prime example of versatility.
Cat, who has been building strong chemistry with Ben since they took over the sofa together, responded with her trademark warmth.
She praised Jo Good’s ability to connect with audiences across different platforms and noted that "radio requires a certain kind of soul."
The exchange highlighted the mutual respect among UK presenters, even those working across different networks and mediums.
The mention of Jo Good sparked a brief trip down memory lane for the hosts.
Ben noted that many of the most successful presenters in the industry today, including Jo and Cat herself, share a background in live, unpredictable television.
This foundation often translates well into other formats, where the ability to think on one's feet is essential.
Jo Good, known for her long-running stint on BBC Radio London and her popular YouTube presence, has often been cited by fellow broadcasters as a model for how to navigate a changing media landscape.
Ben’s question wasn't just a casual prompt but a nod to the enduring careers of women in the industry who continue to influence the next generation of talent.