Hollyoaks actor James Sutton recently announced his decision to join the subscription platform OnlyFans.
The move comes several years after his former co-star, Sarah Jayne Dunn, made headlines for her own departure from the soap to pursue content creation on the site.
However, James Sutton, who portrays John Paul McQueen on the long-running Channel 4 show, shared that he feels ready to explore this new avenue as a way to engage with his fans on a more personal level.
Sutton noted that he spoke with Dunn before making the final decision. He sought her advice regarding the transition from traditional television to digital content platforms.
Dunn famously lost her role on Hollyoaks after refusing to delete her account, but James Sutton appears to be navigating the move while maintaining his current professional ties.
He emphasized that the platform allows him more creative control over his image and public output.
The decision by James Sutton highlights a growing trend among British actors who look for alternative revenue streams outside of their television contracts.
For many, platforms like OnlyFans offer a degree of financial independence and direct fan interaction that traditional media cannot match.
After all Sutton expressed excitement about the venture and clarified that his content will focus on fitness, lifestyle, and behind-the-scenes glimpses of his life.
While some critics still question the shift from mainstream acting to subscription sites, many industry professionals support the right of performers to manage their own brands.
Sarah Jayne Dunn has become a vocal advocate for actors' rights in this space, often speaking out about the need for modernization in talent contracts.
James Sutton's move suggests that the stigma surrounding these platforms continues to fade within the entertainment industry.