Karishma Vijay Crowned Winner of The Apprentice 2026

Lord Sugar has chosen beauty entrepreneur Karishma Vijay as his new business partner in the twentieth series of The Apprentice.

During the high-stakes finale on Thursday, April 16, 2026, Karishma secured a £250,000 investment for her skincare brand, Kishkin. She triumphed over fellow finalist Pascha Myhill in an all-female showdown that marked a historic conclusion to the competition's anniversary season.

The final task required the remaining two candidates to create a brand identity and marketing strategy for their ventures before pitching to Lord Sugar and a panel of industry experts.

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Karishma impressed the boardroom with her clear vision to turn her "skincare miracle" into a "global obsession."

Lord Sugar praised her as a "proper grafter" and noted that her entrepreneurial spirit and knowledge of the cosmetics industry made her the ideal partner.

Following her win, the 28-year-old from Surrey spoke emotionally about how the show helped her turn her life around.

Karishma revealed that just a few years ago, she faced significant personal struggles, including calling off a wedding and having only £7 in her bank account.

She described her victory as a "happy ending" to a challenging period, expressing deep gratitude for the opportunity to rebuild her career through the process.

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Despite her success on the show, Karishma admitted that she had never actually watched The Apprentice before applying.

She approached the competition purely as a business strategy rather than as a fan of the format.

This professional mindset clearly paid off, as her brand was reportedly already processing hundreds of daily orders and generating significant revenue even while the series was still airing.