EastEnders" boss Sean O'Connor has teased a "crazily ambitious" event will rock the soap in a few months" time.
The long-running soap has been lagging behind some of its rivals in recent months, with some viewers branding it "boring", but the executive producer - who took over the reins last year - has told fans not to give up hope just yet as he's got a gripping storyline up his storyline up his sleeve that no other programme has tried before.
Speaking to the Metro.co.uk, he said: "The ambition is for "EastEnders" to be the best British soap opera. Sometimes, in order to make that happen, you have to work hard on the foundations of what the show is and that's what we've been concentrating on since I arrived in Walford.
"But what we are planning will be electric - but I'm not going to say how! It will involve all of the main characters - both new and legacy characters, nobody has been left out. We're all very excited about it.
"No show has ever attempted what we're planning to do in the next few months. It's massively ambitious - and crucially- it's something that only "EastEnders" would or could do. And that's the challenge I keep making to the writers; we need to tell stories that only "EastEnders" could do. I love our brother and sister shows and they do what they do brilliantly. But we do something different.
"I want "EastEnders" to be essential in people's lives. The show has extraordinary power - from day one in February 1985, it was a success. It has had many different iterations since and sometimes it can take a while for the audience to get used to change. And the show has certainly evolved fast in the past six months. I have to say when I first started this job, I sometimes doubted whether we could re-calibrate the show they way we have done...
"... So, over the next few months, I guess what I'm promising is an extraordinary ride - I am genuinely excited. It's crazily ambitious- we're pulling out all the stops to make it happen. For "EastEnders", it'll be game-changing."
Although he refused to divulge what idea he's working on, he's adamant that viewers will love it.
Some of the soap's big stars include Lacey Turner, Danny Dyer, Lee Ryan and Steve McFadden.