Lord Alan Sugar: Celebrity Big Brother prey on 'dead meat'
26 September 2017 - 4:01 PM

Lord Alan Sugar: Celebrity Big Brother prey on 'dead meat'

Share article:

Lord Alan Sugar thinks reality TV shows prey on the "dead meat" of "The Apprentice".

The multimillionaire businessman isn't surprised when he sees the losers of the show - such as last year's rejects Jessica Cunningham and Karthik Nagesan - sign up to the likes of "Celebrity Big Brother" after their 10 weeks on television screens because their moment in the limelight is simply a "flurry" that will pass.

Speaking at the screening of the new series of "The Apprentice" and Q&A, held at London's Soho Hotel, Lord Sugar said: "It does happen and I think the fact of the matter is they have a little flurry afterwards and they just kind of fizzle out.

"The thing is when you appear on a television programme and you're an ordinary member of the public - as they are - and then you see yourself on the television for up to 11 weeks and you're walking around the supermarket and people start recognising you and their parents start recognising you and now you become a bit of a centre of attraction, there's kind of withdrawal symptoms as when the programme stops, it's like they do like all that, being recognised and stuff.

"If they're a character, the producers of other programmes will pick them up and choose them - like a bit of dead meat - they just use them, play with them and chuck them out."

Love Island launch attracts 5m

Love Island launch attracts 5m

14 June 2018 - 12:00 PM

Love Island launch attracts 5m

But Lord Sugar's aide Baroness Karren Brady doesn't think the contestants sign up to "The Apprentice" in order to get on television as they all want a thriving business.

She explained: "When they come on this show, they all want to win. They don't come in to be on a reality TV show - they want what all those ex-winners have got: a thriving business, a future, most of them, this programme has changed their lives and that's what they want. But when they don't win that, they have to do something else."

Shirley Ballas wants to see Piers Morgan on Strictly

Shirley Ballas wants to see Piers Morgan on Strictly

14 June 2018 - 11:00 AM

Shirley Ballas wants to see Piers Morgan on Strictly

Although he's aware what former contestants sign up to other reality TV shows afterwards, the 70-year-old business magnate doesn't watch them on screen.

He quipped: "Claude [Littner, his other aide] does though."

"The Apprentice" will return to screens on October 4 at 9pm on the BBC.

Dani Dyer teases The Osbournes-style family show
19 September 2018

Dani Dyer teases The Osbournes-style family show

Dani Dyer teases The Osbournes-style family show
Ken Dodd documentary set for BBC Two
19 September 2018

Ken Dodd documentary set for BBC Two

Ken Dodd documentary set for BBC Two
Rita Simons meditated every day for 2 years to 'calm down'
19 September 2018

Rita Simons meditated every day for 2 years to 'calm down'

Rita Simons meditated every day for 2 years to 'calm down'
Ross Adams has Roxanne Pallett history
19 September 2018

Ross Adams has Roxanne Pallett history

Ross Adams has Roxanne Pallett history
Hollyoaks' Stephanie Waring praises 'grown up' Steph Davis
19 September 2018

Hollyoaks' Stephanie Waring praises 'grown up' Steph Davis

Hollyoaks' Stephanie Waring praises 'grown up' Steph Davis
John Thomson plays Eamonn Holmes in Celebrity Juice: Power Cut Special
19 September 2018

John Thomson plays Eamonn Holmes in Celebrity Juice: Power Cut Special

John Thomson plays Eamonn Holmes in Celebrity Juice: Power Cut Special
Dawn Steele joins Holby City
19 September 2018

Dawn Steele joins Holby City

Dawn Steele joins Holby City
Wayne Bridge would love to appear on Strictly
19 September 2018

Wayne Bridge would love to appear on Strictly

Wayne Bridge would love to appear on Strictly
Sarah Jayne Dunn's gym help
19 September 2018

Sarah Jayne Dunn's gym help

Sarah Jayne Dunn's gym help
Ellis Hillon claims she's 'not a racist'
19 September 2018

Ellis Hillon claims she's 'not a racist'

Ellis Hillon claims she's 'not a racist'
Adam Thomas lands post-Emmerdale role
19 September 2018

Adam Thomas lands post-Emmerdale role

Adam Thomas lands post-Emmerdale role
Bodyguard creator Jed Mercurio hints Julia is alive but David could die
19 September 2018

Bodyguard creator Jed Mercurio hints Julia is alive but David could die

Bodyguard creator Jed Mercurio hints Julia is alive but David could die