aroness Karren Brady would rather "eat her own eyeballs" than take part in a reality TV show.
The "Apprentice" star insists she prefers a quiet life with husband Paul Peschisolido and their children Sophia, 21, and Paulo, 19, and would rather stay at home than get involved in the showbiz world.
She said: "I'm very normal. You won't see any of us appearing on reality TV - I'd rather eat my own eyeballs."
However, Karren loves every part of working alongside Lord Alan Sugar and his other adviser, Claude Littner, on the business-based contest.
She said: "I like every aspect of doing "The Apprentice". Alan sets the tasks in some of the most fabulous locations.
"We get access to some really interesting places, though you're running from one place to the next and it's always exhausting.
"There's a lot of dashing around and, yes, you will see my trainers on screen - I've given up wearing high heels."
But the West Ham United CEO admits the filming schedule can be tough and it isn't particularly glamorous.
She added to Closer magazine: "It's a bit of an endurance test but I get on with it.
"Our days are very long and I start out with good intentions, thinking, "I'm going to get up early and do my hair", but it doesn't turn out like that.
"I don't have a make-up person following me around, not at all."