Lucy Watson has hit out at the Kardashian clan for promoting the use of fur for fashion.
The former "Made in Chelsea" star has lashed out at the famous family - including Kim Kardashian West, Khloe Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner - for wearing animal skin in their reality TV show "Keeping Up With the Kardashian" and has told fans that their style doesn't represent "luxury" and, instead, just proves that they're happy to support the "death and torture of innocent" beings.
Taking to her Twitter account, the brunette beauty said: "watched the new kuwtk last night... so disappointed to see so much fur in just one episode. fur does not represent luxury or fashion. it represents the death & torture of innocent animals. #FurKills (sic)."
Lucy - who works closely with PETA and the RSCPA - has been an animal activist since a very young age and went vegetarian at six years old after she realised that her childhood friend Maisie - a gorgeous little lamb - was about to go off to slaughter.
She then decided to go vegan two years ago and has just dropped her new cookbook "Feed Me Vegan", in which all of her recipes are made from animal-free ingredients.
She's also released a cruelty-free make-up range called Basic Bitch and is an advocate for animal rescue and tries to encourage people to adopt rather than shop.
The 26-year-old reality TV star was left heartbroken two weeks ago when her rescue kitty Drogo - who she welcomed into her family just four months ago after she saw him at the RSPCA - sadly passed away after he fell unwell at the end of last month.
Taking to her Twitter account, the brunette beauty uploaded a photo of her furry friend and wrote: "last night we lost an angel that was too pure for this earth. the house feels empty. our hearts are broken... life isn't fair. (sic)"
Lucy - who also has a dog called Digby and a cat called Darcy - hasn't yet told fans why or how Drogo passed away but she revealed just before his death that she was taking him to the vets because he wasn't feeling very well.