Phillip Schofield's best-ever Christmas gift was a flag pole.
The "This morning" host was "utterly thrilled" with the present from his wife Steph - with whom he has daughters Molly, 24, and 21-year-old Ruby - and it now forms an important part of their annual festive traditions.
He said: "The best gift I've ever received was actually a flagpole from Steph. I was utterly thrilled with it. We put a message up for Santa every Christmas. It reads, "Santa, please stop here". Another lovely gift was a toy zoo my dad made me when I was 10. He was brilliant at making things."
And the 55-year-old presenter always looks forward to opening a gift from his "This morning" co-host Holly Willoughby.
He told HELLO! magazine: "Holly is fantastic at buying presents for other people. One year she bought me an ice-cube maker that made perfectly round ice cubes. It was very smart. She started buying her Christmas presents in April, whereas I usually resort to alcohol for people. One of the best gifts I ever got her was a set of computerised cocktail-making scales."
But he's hoping this year he doesn't have to go out shopping for his friend.
He said: "Giovanni [Pernice] from "Strictly Come Dancing" came in to talk to us at "This Morning" the other week with Debbie McGee.
"Holly is a massive "Strictly" fan and I made sure she had a little dance with him.
"She thanked me afterwards and said it was like her Christmas present had come early - so maybe I don't need to buy her anything else."