Kem Cetinay is dating a model.
The "Love Island" winner only split from his girlfriend Amber Davies - who he met in the villa over the summer - just before Christmas but he's wasting no time moving on as he's reportedly been getting close to Ruby Blake over the past few weeks.
A source told The Sun newspaper: "Kem planned to be single for a while after Amber but he's really taken by Ruby.
"There's an obvious similarity with Amber and he knows people will make that connection. It's still early days but Kem is certainly having a lot of fun."
And the pair aren't trying to hide their relationship as Ruby, 19, has been joining Kem at his hotel while he's been competing on "Dancing on Ice" over the past few weeks and has even been supporting him from the audience during the live shows.
But Kem, 21, isn't the only one who has jumped into a new relationship quickly as Amber has also been romantically linked to other men - including Pete Wicks.
Kem said recently: "I'm not going to lie when I say that it does really hurt. I am gutted. I am not going to sit here and say it is fine - I still have feelings for her - but at the end of the day, if she wants to date a celeb then I have to accept it."
But Amber, 21 has made no secret of the fact she thinks there's a future for her and Kem as she recently said that there's a possibility of a reunion later down the line.
She said: "I'm not ruling anything out for the future. I think both of us need to concentrate on our careers and, I think, I definitely need to grow up before I commit myself into anything too serious but I will always have a special place in my heart for him because we did so much together.
"I think it was intense and I think it was a mutual decision and it did fizzle out because we were both so busy. We didn't see each other but we're still really good friends."