Eden Blackman quits "Celebs go Dating".
The 50-year-old matchmaker is leaving the popular celebrity dating show to focus on re-launching his dating app and expanding his music PR agency which he says are his "biggest passions" as well as working on an "exciting" secret project.
He announced: "Today I informed the team that I won't be returning to my role at Celebs Go Dating if and when the show comes back for Series five."
Speaking to The Sun he continued: "I'm immensely proud of the show's success but after four great series, it's now time for me to fully commit to my other projects - 2018 will see me relaunch my dating app "Would Like to Meet" and also marks the 18th year of my music PR agency - these remain my biggest passions and take up a great deal of my time.
"On top of this, I'm also in the process of developing a further new business that is yet to be announced... so it's a really exciting time. I'm thankful to everyone at Lime Pictures and C4 for the opportunity.
"I've had a great time and following its best rated series to date, wish them nothing but more success for the show moving forwards."
Eden starred alongside Nadia Essex as dating experts on the show - which saw celebrities such as Joey Essex, Charlotte Goodman, Gemma Collins and Talia Storm in search for love - but the pair's tense relationship had bosses concerned over their future and Nadia hinted that replacing Eden would "refresh" the show.
She told OK! Online: "There's an opportunity at the moment. We've done four really good series.
"I think now there's an opportunity to look at what works, and what maybe doesn't and refresh it.
"In terms of going into the next series, we could make it something that's phenomenal. We've got the backbone, we've got the ground and I hope we use this opportunity."