Stars of "The Real Full Monty: Ladies Night" were paid £10,000 each - but the show only raised £4,000 for charity.
Eight female stars - Megan McKenna, Ruth Madoc, Coleen Nolan, Michelle Heaton, Victoria Derbyshire, Sally Dexter, Sarah-Jane Crawford and Helen Lederer - stripped off for the ITV show to raise awareness of breast cancer, but it has now emerged they were paid for doing so.
A source told The Sun newspaper: "Viewers were made to think "The Real Full Monty: Ladies Night" was all about raising awareness and funds for breast cancer.
"While it did raise huge awareness and encourage viewers to check their bodies a host of the stars took a massive payday in the name of charity.
"It's pretty appalling that this wasn't made clear to viewers.
"Fans will be furious that they pocketed such huge sums."
An online fundraising page for the show raised just £4,000 for breast cancer charities including CoppaFeel!, Breast Cancer Care and Breast Cancer Now.
A spokesperson for the show - which followed a male version to raise awareness for prostate cancer - insisted the programme hadn't been put together as a "television charity fundraiser" but were made to raise awareness of the importance of health checks.
They said: ""The Real Full Monty" shows" focus and aim was raising awareness about cancer and encouraging people to make vital health checks. They clearly weren't television charity fundraisers."
"They were ITV's most watched factual shows this year, with overwhelmingly positive feedback."
ITV have now amended text on their website that describe the show as "in the name of charity".
A passage of text on the site originally read: "As some of our celebrities strip off in the name of charity, we want you to take The Real Full Monty pledge and keep yourself checked for testicular and prostate cancers, as well as encouraging friends and family to do the same."
It has now been changed to have the charity reference removed.