Stephen Bear wants to reinvent himself as a music and movie star.
The "Celebrity Big Brother" winner - who refers to himself as just "Bear" - has employed a new agent who specialises in hip-hop and grime because he wants to shed his reality TV persona and make a name for himself in the global industry.
A source told The Sun newspaper: "Bear is going in a completely different direction and is so excited. He's got a new agent who specialises in music artists with hip-hop and grime backgrounds. They only take on influential, urban people.
"They must see something up and coming in Bear and they're looking to take him down some new avenues in music and film. Bear's excited and wishes he could tell everyone but he's biding his time as he knows it'll be worth it. There are already some massive deals on the cards for him, and he can't wait."
The 28-year-old hunk was forced to part ways with his old management after he hit the headlines a few weeks ago when he accused his ex-girlfriend Charlotte Crosby - who he dated for over a year - of owing him tens of thousands of pounds.
He claimed at the time: "This has been going on since August 2017. All I want is half the money what I'm owed. I never said anything, "cos I genuinely thought it will be fine, they'll send it over. For some reason you guys are really dragging your heels in. And I don't know why - all I want is half the money I'm owed, nothing else. (sic)"
Bear later said that he'd be taking the former "Geordie Shore" star to court over the money dispute and he'd be representing himself during the case.
Meanwhile, this isn't the first time Bear has tried to spread his wings and make it in the film industry as he said in 2016 that he had started penning his own movie and was adamant the project would turn out to be the "best" production anyone has seen.
He said at the time: "At the minute, I've come out the show and I've said, "Right how much money have I got? Right, lovely! That's going into property." I'm writing a film at the minute, I'm the writer and the producer of this film. Watch it come out, it'll be the best film you've ever seen in your life."