Holly Willoughby has reportedly been inundated with offers from sex toy companies to promote their products on her new lifestyle blog.
The "This Morning" presenter - who is hoping that her new Truly blog can replicate the success of Gwyneth Paltrow's Goop website - has been asked to promote the kinky toys through her blogging platform.
A source told the Daily Star Sunday newspaper: "Since Holly said she was opening the site, the offers have been relentless as the firms know it would be great for their brands."
Despite being known for her "wholesome" image, Holly has also revealed a more raunchy side of herself on shows like "Celebrity Juice".
And her broad appeal has convinced the sex toy companies that she's the ideal celeb to promote their products.
The insider added: "Holly has this wholesome, English Rose image. But she has shown she also has a raunchy side on sex segments on "This Morning" and by appearing on the "Celebrity Juice" show.
"It's this mix of seriousness and cheekiness that sex toy brands know will be a winner for their products, as Gwyneth [Paltrow] sells such goods with both a seriousness and sense of fun."
Holly's new lifestyle blog will focus on six specific areas: home, fashion, baby, wellness, living and travel.
It's been speculated that the new digital venture could ultimately help to double the TV star's £10 million fortune.