Love Island to be 'sexier than ever'
1 June 2018 - 5:00 PM

Love Island to be 'sexier than ever'

Share article:

"Love Island" bosses say this year's show is going to be "sexier" than ever.

ITV controller Paul Mortimer has big plans to ensure the ratings for the upcoming series of the popular dating show - in which individuals couple up in the hope of finding love - beat rival Channel 5 show "Big Brother", which includes making the series "longer" and the challenges "bigger".

He told the Daily Star newspaper: "Five are getting beaten every summer.

""Love Island" is easily our number one show now so we are investing in it a bit more heavily this year.

"It's going to be a little bit longer. It's going to be bigger and sexier."

Mel and Sue planning to write together

Mel and Sue planning to write together

23 October 2018 - 2:00 PM

Mel and Sue planning to write together

When it comes to being more popular than the reality shows already on TV, Paul believes the thing that sets "Love Island" apart is its flexibility, and says fans of the show are already hooked enough that they don't have to change the formula - including a mix of live and pre-recorded footage - too much.

He added: "One of the freedoms is that they ["Love Island"] don't have a rigorous format whereby, "It's Friday night so therefore its eviction night."

Kim Woodburn opens up about 'very' active sex life

Kim Woodburn opens up about 'very' active sex life

23 October 2018 - 1:00 PM

Kim Woodburn opens up about 'very' active sex life

"That puts pressure on you. We will have an eviction on a Tuesday if it's right.

"As for a live feed, "Big Brother" stopped doing it at the point at which the audience got a bit fatigued by it.

"At the moment we don't feel like we need to pull any more things out the hat."

The BAFTA award-winning show has proven to be immensely popular with fans, and Paul has no fears about large numbers of people not tuning in this year.

He said: ""Love Island" has seemingly proven over the last three years that when we deliver good quality content that people want to watch and engage in, they will come back and watch it."

Mel and Sue planning to write together
23 October 2018

Mel and Sue planning to write together

Mel and Sue planning to write together
Kim Woodburn opens up about 'very' active sex life
23 October 2018

Kim Woodburn opens up about 'very' active sex life

Kim Woodburn opens up about 'very' active sex life
Mandip Gill never expected Doctor Who role
23 October 2018

Mandip Gill never expected Doctor Who role

Mandip Gill never expected Doctor Who role
Eyal Booker has quit dating shows
23 October 2018

Eyal Booker has quit dating shows

Eyal Booker has quit dating shows
James Burrows signs new Coronation Street contract
23 October 2018

James Burrows signs new Coronation Street contract

James Burrows signs new Coronation Street contract
Ricky Champ reveals EastEnders 2-hander
23 October 2018

Ricky Champ reveals EastEnders 2-hander

Ricky Champ reveals EastEnders 2-hander
Harry Redknapp will go camping to prepare for I'm A Celebrity
23 October 2018

Harry Redknapp will go camping to prepare for I'm A Celebrity

Harry Redknapp will go camping to prepare for I'm A Celebrity
Lysette Anthony turns to real life experiences for Hollyoaks crying scenes
23 October 2018

Lysette Anthony turns to real life experiences for Hollyoaks crying scenes

Lysette Anthony turns to real life experiences for Hollyoaks crying scenes
Connor McIntyre for EastEnders role?
23 October 2018

Connor McIntyre for EastEnders role?

Connor McIntyre for EastEnders role?
John Middleton has stopped watching Emmerdale
23 October 2018

John Middleton has stopped watching Emmerdale

John Middleton has stopped watching Emmerdale
Blockbusters to return
23 October 2018

Blockbusters to return

Blockbusters to return
Florence Pugh reveals nudity ban for The Little Drummer Girl
23 October 2018

Florence Pugh reveals nudity ban for The Little Drummer Girl

Florence Pugh reveals nudity ban for The Little Drummer Girl