Love Island to be 'sexier than ever'
1 June 2018 - 5:00 PM

Love Island to be 'sexier than ever'

Share article:

"Love Island" bosses say this year's show is going to be "sexier" than ever.

ITV controller Paul Mortimer has big plans to ensure the ratings for the upcoming series of the popular dating show - in which individuals couple up in the hope of finding love - beat rival Channel 5 show "Big Brother", which includes making the series "longer" and the challenges "bigger".

He told the Daily Star newspaper: "Five are getting beaten every summer.

""Love Island" is easily our number one show now so we are investing in it a bit more heavily this year.

"It's going to be a little bit longer. It's going to be bigger and sexier."

Brian McFadden: Gemma Collins has been crying from exhaustion

Brian McFadden: Gemma Collins has been crying from exhaustion

18 January 2019 - 7:00 PM

Brian McFadden: Gemma Collins has been crying from exhaustion

When it comes to being more popular than the reality shows already on TV, Paul believes the thing that sets "Love Island" apart is its flexibility, and says fans of the show are already hooked enough that they don't have to change the formula - including a mix of live and pre-recorded footage - too much.

He added: "One of the freedoms is that they ["Love Island"] don't have a rigorous format whereby, "It's Friday night so therefore its eviction night."

Ant McPartlin returns to work

Ant McPartlin returns to work

18 January 2019 - 7:00 PM

Ant McPartlin returns to work

"That puts pressure on you. We will have an eviction on a Tuesday if it's right.

"As for a live feed, "Big Brother" stopped doing it at the point at which the audience got a bit fatigued by it.

"At the moment we don't feel like we need to pull any more things out the hat."

The BAFTA award-winning show has proven to be immensely popular with fans, and Paul has no fears about large numbers of people not tuning in this year.

He said: ""Love Island" has seemingly proven over the last three years that when we deliver good quality content that people want to watch and engage in, they will come back and watch it."

James Argent blasts Jason Gardiner
19 January 2019

James Argent blasts Jason Gardiner

James Argent blasts Jason Gardiner
Cheryl Tweedy to perform on The Greatest Dancer
19 January 2019

Cheryl Tweedy to perform on The Greatest Dancer

Cheryl Tweedy to perform on The Greatest Dancer
Jason Gardiner blasts 'lazy' Gemma Collins
19 January 2019

Jason Gardiner blasts 'lazy' Gemma Collins

Jason Gardiner blasts 'lazy' Gemma Collins
Lydia Bright splits from boyfriend
19 January 2019

Lydia Bright splits from boyfriend

Lydia Bright splits from boyfriend
Brian McFadden: Gemma Collins has been crying from exhaustion
18 January 2019

Brian McFadden: Gemma Collins has been crying from exhaustion

Brian McFadden: Gemma Collins has been crying from exhaustion
Ant McPartlin returns to work
18 January 2019

Ant McPartlin returns to work

Ant McPartlin returns to work
Emmerdale's Jeff Hordley gets in trouble for laughing on set
18 January 2019

Emmerdale's Jeff Hordley gets in trouble for laughing on set

Emmerdale's Jeff Hordley gets in trouble for laughing on set
Wes Nelson says Megan and Vanessa have ended Dancing On Ice feud
18 January 2019

Wes Nelson says Megan and Vanessa have ended Dancing On Ice feud

Wes Nelson says Megan and Vanessa have ended Dancing On Ice feud
John Barrowman reveals I'm A Celeb contestants had a code word
18 January 2019

John Barrowman reveals I'm A Celeb contestants had a code word

John Barrowman reveals I'm A Celeb contestants had a code word
Tom Hiddleston is very 'curious' about Night Manager return
18 January 2019

Tom Hiddleston is very 'curious' about Night Manager return

Tom Hiddleston is very 'curious' about Night Manager return
Stephanie Davis and Owen Warner 'move in together'
18 January 2019

Stephanie Davis and Owen Warner 'move in together'

Stephanie Davis and Owen Warner 'move in together'
Great British Bake Off winner Candice Brown to become pub landlady
18 January 2019

Great British Bake Off winner Candice Brown to become pub landlady

Great British Bake Off winner Candice Brown to become pub landlady