Love Island to be 'sexier than ever'
1 June 2018 - 5:00 PM

Love Island to be 'sexier than ever'

Share article:

"Love Island" bosses say this year's show is going to be "sexier" than ever.

ITV controller Paul Mortimer has big plans to ensure the ratings for the upcoming series of the popular dating show - in which individuals couple up in the hope of finding love - beat rival Channel 5 show "Big Brother", which includes making the series "longer" and the challenges "bigger".

He told the Daily Star newspaper: "Five are getting beaten every summer.

""Love Island" is easily our number one show now so we are investing in it a bit more heavily this year.

"It's going to be a little bit longer. It's going to be bigger and sexier."

Megan Barton Hanson: Samira Mighty 'deserves better'

Megan Barton Hanson: Samira Mighty 'deserves better'

15 August 2018 - 3:00 PM

Megan Barton Hanson: Samira Mighty 'deserves better'

When it comes to being more popular than the reality shows already on TV, Paul believes the thing that sets "Love Island" apart is its flexibility, and says fans of the show are already hooked enough that they don't have to change the formula - including a mix of live and pre-recorded footage - too much.

He added: "One of the freedoms is that they ["Love Island"] don't have a rigorous format whereby, "It's Friday night so therefore its eviction night."

Peter Dean: EastEnders departure 'could've been' down to Leslie Grantham feud

Peter Dean: EastEnders departure 'could've been' down to Leslie Grantham feud

15 August 2018 - 2:00 PM

Peter Dean: EastEnders departure 'could've been' down to Leslie Grantham feud

"That puts pressure on you. We will have an eviction on a Tuesday if it's right.

"As for a live feed, "Big Brother" stopped doing it at the point at which the audience got a bit fatigued by it.

"At the moment we don't feel like we need to pull any more things out the hat."

The BAFTA award-winning show has proven to be immensely popular with fans, and Paul has no fears about large numbers of people not tuning in this year.

He said: ""Love Island" has seemingly proven over the last three years that when we deliver good quality content that people want to watch and engage in, they will come back and watch it."

Megan Barton Hanson: Samira Mighty 'deserves better'
15 August 2018

Megan Barton Hanson: Samira Mighty 'deserves better'

Megan Barton Hanson: Samira Mighty 'deserves better'
Peter Dean: EastEnders departure 'could've been' down to Leslie Grantham feud
15 August 2018

Peter Dean: EastEnders departure 'could've been' down to Leslie Grantham feud

Peter Dean: EastEnders departure 'could've been' down to Leslie Grantham feud
Daisy Wood-Davis slams 'fans' over 'harassment'
15 August 2018

Daisy Wood-Davis slams 'fans' over 'harassment'

Daisy Wood-Davis slams 'fans' over 'harassment'
Paul Hollywood lands new cooking show
15 August 2018

Paul Hollywood lands new cooking show

Paul Hollywood lands new cooking show
Vick Hope confirmed for Strictly Come Dancing
15 August 2018

Vick Hope confirmed for Strictly Come Dancing

Vick Hope confirmed for Strictly Come Dancing
Jack Fincham 'scared' of Dani Dyer's mum
15 August 2018

Jack Fincham 'scared' of Dani Dyer's mum

Jack Fincham 'scared' of Dani Dyer's mum
Paul Danan supports Hollyoaks return campaign
15 August 2018

Paul Danan supports Hollyoaks return campaign

Paul Danan supports Hollyoaks return campaign
Celebrity Big Brother house has 'tropical' makeover
15 August 2018

Celebrity Big Brother house has 'tropical' makeover

Celebrity Big Brother house has 'tropical' makeover
Coronation Street's Steve McDonald to try to back out wedding?
15 August 2018

Coronation Street's Steve McDonald to try to back out wedding?

Coronation Street's Steve McDonald to try to back out wedding?
Take That choose Strictly over X Factor
15 August 2018

Take That choose Strictly over X Factor

Take That choose Strictly over X Factor
Hard Sun axed by BBC
15 August 2018

Hard Sun axed by BBC

Hard Sun axed by BBC
Megan Barton-Hanson turns down endorsement deals
15 August 2018

Megan Barton-Hanson turns down endorsement deals

Megan Barton-Hanson turns down endorsement deals