"Big Brother" could return despite being cancelled by Channel 5.
Production company Endemol Shine has reacted to the announcement that the new series of the reality show - which kicks off tonight (14.09.18) - will be the final one on the network, and they have hinted at some "exciting possibilities".
In a statement, the company said: "Whilst disappointed not to reach an agreement with Channel 5 the decision opens up a new chapter and we are excited about future possibilities for "Big Brother" in the UK."
Taking a defiant stance, Endemol also pointed out the series had regularly been a ratings winner for Channel 5 over its seven year run, and that the most recent celebrity edition had continued to grow.
They continued: "We are incredibly proud of "Big Brother" which has consistently been the highest rated show for Channel 5 over the past seven years, with the latest series of "Celebrity Big Brother" being the channel's highest rating show of the year, growing its" audience year on year by 17% and tripling the channel's slot average for 16-24s.
"This performance is credit to the fantastic production team, plus [presenters] Emma, Rylan, Marcus and the many housemates over the years who have delivered so many unmissable series."
"Big Brother's Bit on the Side" host Rylan Clark-Neal - who won "Celebrity Big Brother" in January 2013 - is "saddened" to hear the show has been axed, and hopes the programme will return one day.
In a statement posted on his Twitter account, he said: "After 6 years working on one of the most iconic shows on television I'm saddened to hear the news Big Brother won't be returning.
"It has been the biggest privilege being a housemate, a winner and a host on my favourite show on the television.
"To work with Emma, Marcus and the amazing team on BOTS every day and have made friends for life I'm truly the luckiest guy in the industry.
"I hope one day Big Brother will return but my focus now, as with the rest of the team is to make our last series the best yet.
"I'd like to thank all of our guests, Endemol and Channel 5 for having me and most of all the viewers for sharing this amazing journey.
"I learned how to host a show on the job here and I'll be forever grateful for the opportunity. R x (sic)"