Noel Edmonds fails to get TV advert banned
3 October 2018 - 8:00 AM

Noel Edmonds fails to get TV advert banned

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Noel Edmonds has failed in his bid to have a TV advert banned.

The veteran presenter is locked in a dispute with Lloyds Bank over its handling of the HBOS fraud scandal, but Noel's efforts to have the company's black horse adverts - which feature a horse running past a memorial service - banned have been dismissed by the Advertising Standards Authority.

Noel, 69, says the fraud led to the collapse of his entertainment firm Unique Group more than a decade ago.

The TV star argued that the ad - which features a voiceover saying, "We have been and always will be by your side" - is misleading.

But the regulatory body has dismissed the complaint, saying that the "by your side" line was merely "advertising puffery".

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The body added that it did not believe viewers "would interpret the claim to be a commentary on the situation of the victims of the HBOS fraud case, or to think that it was directly connected to their engagement with Lloyds Bank in 2018".

A statement added: "We did not consider the details of the HBOS fraud case to be material information that needed to be included in the ad to prevent customers from being misled."

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Meanwhile, Noel previously admitted that the collapse of his business caused him to attempt to take his own life.

He said: "I seek no sympathy and feel no shame in admitting that on the evening of January 18th 2005 I attempted to end the overwhelming mental pain which had consumed my whole being."

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