Noel Edmonds fails to get TV advert banned
3 October 2018 - 8:00 AM

Noel Edmonds fails to get TV advert banned

Share article:

Noel Edmonds has failed in his bid to have a TV advert banned.

The veteran presenter is locked in a dispute with Lloyds Bank over its handling of the HBOS fraud scandal, but Noel's efforts to have the company's black horse adverts - which feature a horse running past a memorial service - banned have been dismissed by the Advertising Standards Authority.

Noel, 69, says the fraud led to the collapse of his entertainment firm Unique Group more than a decade ago.

The TV star argued that the ad - which features a voiceover saying, "We have been and always will be by your side" - is misleading.

But the regulatory body has dismissed the complaint, saying that the "by your side" line was merely "advertising puffery".

John Barrowman set for This Morning return

John Barrowman set for This Morning return

23 January 2019 - 11:00 AM

John Barrowman set for This Morning return

The body added that it did not believe viewers "would interpret the claim to be a commentary on the situation of the victims of the HBOS fraud case, or to think that it was directly connected to their engagement with Lloyds Bank in 2018".

A statement added: "We did not consider the details of the HBOS fraud case to be material information that needed to be included in the ad to prevent customers from being misled."

John Barrowman reveals I'm A Celeb contestants had a code word

John Barrowman reveals I'm A Celeb contestants had a code word

18 January 2019 - 2:00 PM

John Barrowman reveals I'm A Celeb contestants had a code word

Meanwhile, Noel previously admitted that the collapse of his business caused him to attempt to take his own life.

He said: "I seek no sympathy and feel no shame in admitting that on the evening of January 18th 2005 I attempted to end the overwhelming mental pain which had consumed my whole being."

Alesha Dixon opens up on Ant McPartlin's Britain's Got Talent return
22 February 2019

Alesha Dixon opens up on Ant McPartlin's Britain's Got Talent return

Alesha Dixon opens up on Ant McPartlin's Britain's Got Talent return
Clayton Hibbs gets more evil than ever as he stabs Shona Ramsey
22 February 2019

Clayton Hibbs gets more evil than ever as he stabs Shona Ramsey

Clayton Hibbs gets more evil than ever as he stabs Shona Ramsey
David Tag wants to see Sylver Queen's 'dark side'
22 February 2019

David Tag wants to see Sylver Queen's 'dark side'

David Tag wants to see Sylver Queen's 'dark side'
Amazon chief says Lord of the Rings writers are locked up by security
22 February 2019

Amazon chief says Lord of the Rings writers are locked up by security

Amazon chief says Lord of the Rings writers are locked up by security
David Tennant could make Jessica Jones return for final season
22 February 2019

David Tennant could make Jessica Jones return for final season

David Tennant could make Jessica Jones return for final season
Strictly dancer Kevin Clifton to appear in ITV rival All Star Musicals
22 February 2019

Strictly dancer Kevin Clifton to appear in ITV rival All Star Musicals

Strictly dancer Kevin Clifton to appear in ITV rival All Star Musicals
Megan Barton Hanson has blocked Wes Nelson after their split
22 February 2019

Megan Barton Hanson has blocked Wes Nelson after their split

Megan Barton Hanson has blocked Wes Nelson after their split
Simon Cowell cries over dog on Britain's Got Talent
22 February 2019

Simon Cowell cries over dog on Britain's Got Talent

Simon Cowell cries over dog on Britain's Got Talent
Freddie Flintoff having fun on Top Gear
22 February 2019

Freddie Flintoff having fun on Top Gear

Freddie Flintoff having fun on Top Gear
Jordan Banjo would never do Strictly Come Dancing
22 February 2019

Jordan Banjo would never do Strictly Come Dancing

Jordan Banjo would never do Strictly Come Dancing
Inbetweeners creators pen football comedy
22 February 2019

Inbetweeners creators pen football comedy

Inbetweeners creators pen football comedy
Leah Bracknell wants to 'feel normal again' after cancer diagnosis
22 February 2019

Leah Bracknell wants to 'feel normal again' after cancer diagnosis

Leah Bracknell wants to 'feel normal again' after cancer diagnosis