Susanna Reid is reportedly dating Crystal Palace chairman Steve Parish.
The "Good Morning Britain" host, 47, and the 53-year-old businessman are believed to have started dating two months ago after they bonded over Crystal Palace and the Eagles.
A source told The Sun on Sunday: "They have known each other for several years through their connections to Palace.
"Over the summer they started hanging out more and fell for each other.
"They have a real chemistry, a wicked sense of humour and both are real family people. Plus, of course, they share a love of the Eagles."
Susanna split from her partner Dominic Cotton in 2014, after 16 years together.
They have sons Sam, 16, Finn, 14, and Jack, 13, together and Susanna recently admitted she is ready to date again now that all of her boys are teenagers.
She said: "I'm definitely open to dating again.
"This is the right time of my life to explore that now. I've spent a significant amount of time since the split focused on the children and on work. That's been absolutely the right thing to do for the past couple of years.
"My children are all teenagers now - they're much more independent. They do things after school, they've got loads of friends, so I think they encouraged me to think about developing that side of my life a little bit more.
"You want your children to be happy with what you're doing."