Nick Knowles has embraced David Brent comparisons over his debut album.
The "I'm A Celebrity... Get Me Out Of Here!" campmate brought out his first LP - a country collection called "Every Kind of People" - last year and he was immediately likened to Ricky Gervais" business manager-turned-musician character from "The Office".
Nick told The Sun newspaper: "I don't mind being called David Brent. If you stopped yourself having a go at things because people who have never done anything have a go at you, then there's no point."
The 56-year-old TV presenter's record only hit 94 in the official UK album charts, but he admitted he always expected to face an uphill battle.
He explained: "Me coming from a background of telly, I was always going to get hammered for it. But how many people have had an album with Universal?"
The father-of-four - who has been divorced twice - split from girlfriend Rebecca Kearns over the summer after eight months of dating.
Despite this, Nick has insisted he won't be looking for love in the jungle.
He added: "I'm quite happy being single."
His co-star Emily Atack, 28, isn't ruling out a fling on the show though - but she did point out life in camp could mean nobody is at their most attractive while they are Down Under.
She recently said: "I am single at the moment. And never say never [to finding a romance in the camp].
"We are in a situation where we are all not going to smell our best, nor look our best and I can't really imagine it happening but hey, who knows?! It's a bit of fun!"