Piers Morgan has been named the public's biggest secret crush.
The "Good Morning Britain" presenter received more votes than the rest of the top five combined in Heat magazine's annual poll, and four times as many as runner-up Lee Mack.
The delighted star said: "I think heat magazine readers are just a more discerning kind of magazine reader, they have a very high bar for their aesthetic likes and this has proven it...
"My particular thoughts at this difficult moment are with Lord Sugar who was one of the other people on the longlist. To be fair to him he's had a very massive crush on his face for quite some time from a 2-ton anvil that landed on it 50 years ago, rendering it such an abomination.
"I feel for him and I feel for Kanye West, poor old Kim Kardashian's woken up to the fact that more people fancy me than her husband, that's not a good morning for her.
"I feel for Ed Sheeran, you can sing nice songs buddy but you ain't a crush. Ant and Dec - both of them combined couldn't beat me. I keep coming back to one word... landslide."
The 53-year-old presenter's co-host Susanna Reid joked she wasn't surprised by Piers" win - because she knows no one would be open about their attraction to him.
She quipped: "I'm not in the least bit surprised he's won the Secret Crush Award. Who in their right mind would want to publicly declare they have a crush on Piers??"
And Piers" wife, Celia Walden, found the results of the poll "weird".
She said: "People are weird aren't they? I only married him for the handbags."
Following Piers and Lee in first and second place, "Britain's Got Talent" host Declan Donnelly took third spot, with "This Morning" presenter Phillip Schofield in fourth and Hits Radio presenter Dave Vitty aka Comedy Dave completing the top five.
Dec's presenting partner Ant McPartlin placed sixth, just ahead of "Great British Bake Off" star Noel Fielding in seventh.
James "Arg" Argent took the eighth spot and 71-year-old King of the Jungle Harry Redknapp was ninth.
Comic Greg Davis completed the top 10.
Heat's Secret Crush 2019 top 20:
1. Piers Morgan
2. Lee Mack
3. Declan Donnelly
4. Phillip Schofield
5. Dave Vitty
6. Ant McPartlin
7. Noel Fielding
9. Harry Redknapp
10. Greg Davis
11. Rob Beckett
12. Joe from "You"
13. Louis Theroux
14. Francis Boulle
15. Jake Wood
16. Ed Sheeran
17. Richard Ayoade
18. Matt Baker
19. Neil Jones
20. Romesh Ranganathan