Netflix confirms price increase testing for UK customers
21 March 2019 - 4:00 PM

Netflix confirms price increase testing for UK customers

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Netflix is testing price increases for customers in the UK.

The streaming platform - which broadcasts the likes of "Stranger Things", "Sex Education" and "Black Mirror" - has confirmed that some customers will be seeing higher pricing, including the cost of the Premium package subscription going from £9.99 to as much as £12.99.

A Netflix spokesperson told Digital Spy: "We are testing slightly different prices to better understand how members value Netflix.

"Not everyone will see this test and we may never roll out these specific prices beyond this test. Our goal is to ensure that Netflix is always great value for money."

The test follows speculation from UK customers in January after Netflix increased prices for users in the US.

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At the time, the company said: "Price increases are specific to each country and the US increase does not influence or indicate a UK price change."

The news of the test comes after Netflix was forced to deny claims it has shuffled the episode order of new animation series "Love, Death & Robots" based on the user's sexuality following claims on social media.

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The company tweeted: "We've never had a show like Love, Death & Robots before so we're trying something completely new: presenting four different episode orders.

"The version you're shown has nothing to do with gender, ethnicity, or sexual identity -- info we don't even have in the first place."

Meanwhile, research firm Ampere Analysis recently revealed a study suggesting that for all the 2018 releases available on the platform in the US, just over half of these were originals, meaning the share has more than doubled since it was recorded in December 2016.

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