Lauren Pope is leaving "The Only Way Is Essex" after nine years to focus on her relationship with boyfriend Tony Keterman.
The 36-year-old reality star has confirmed she has quit the ITVBe show because she wants to concentrate "wholeheartedly" on her Hair Rehab extensions business and her romance with her new millionaire boyfriend.
Speaking to The Sun Online, she said: "After an amazing nine years on "The Only Way Is Essex" I have decided that now is the natural time for me to leave.
"I am incredibly thankful for the opportunities that the show has brought my way and have loved being part of the cast.
"On top of that, Lime [Pictures, who make the show] have become an extended family to me and I'll be forever grateful for their guidance and support over the years.
"Nonetheless, I feel now is the time for me to move on so I can focus my attention wholeheartedly on my business ventures and personal relationship."
Insiders also told the publication that the blonde beauty is welcome back on the show any time for a cameo appearance, and that Lauren met up with the cast at the show's titles shoot recently.
A source said: "She's always travelling and her business is hugely successful, so she doesn't have enough time to appear on "TOWIE" full time."
A spokesperson for the show added: "We wish Lauren all the best as she focuses on her new relationship and growing business ventures.
"She's been such a big part of TOWIE's success and will always be part of our "TOWIE" family. We hope to see her back in Essex soon!"