Joey Essex wants to find Rhodri Giggs a new woman at The Dating Show Live.
The 28-year-old reality star is determined to help Rhodri, 42, find a potential significant other at the spectacle - six years after he split from ex-wife Natasha Lever upon discovering she had an eight-year affair with his ex-pro footballer brother Ryan Giggs - and Rhodri is "really excited" about receiving advice from "The Only Way Is Essex" star.
He said: "I'm really excited to be going to the Dating Show Expo on June 29th, 30th.
"It's a great opportunity to meet lots of other singles looking for a date under one roof, you never know I've had a lucky year so far.
"Fingers crossed Joey finds me a "loyal" girl."
Rhodri recently starred in a Paddy Power TV advert, which seemingly pokes fun at his brother's infidelity by referencing how important "loyalty" is, and Paddy is going to donate him a pair of the betting company's "Lucky Pants" ahead of the dating expo.
As for what Joey is looking for in a woman, the hunk claims the most important attribute in a potential date is kindness, but admits "looks are a bonus".
Speaking in a video on the official Dating Show Live YouTube account, he said: "I think that's a really attractive thing really for me some boys like going after girls for looks don't get me wrong looks are a bonus for me but kind definitely that's really attractive to me."
The star always tries to be "cheeky" when chatting a girl up, but says he doesn't have to try much because a spark "would just naturally happen".
He said: "First of all I'd be cheeky - I wouldn't just go flirt with a girl - like, I don't just lay all of my cards on the table.
"I'd let the girl probably know I like her but I wouldn't lay it all out on the table - but just naturally I wouldn't try ... it would just naturally happen."