Simon Cowell is set to offer the winner of the upcoming celebrity version of "The X Factor" a record deal with Syco.
The 59-year-old music mogul is planning to revamp the hit talent show with a star-studded version, and he is expected to hand the champion a lucrative deal with his record label as well as giving the triumphant contestant a chance to bag the Christmas number one single.
An insider told The Sun newspaper's Bizarre column: "Simon knows that getting the right stars to enter is the key to its success.
"So to make that more appealing he's decided to put a proper record deal with Syco on the table for the winner - with serious money behind it.
"It's a proper competition and they want people who can really sing but who are big personalities too."
The judge is said to have set aside £3 million to attract famous faces for the show, and is reportedly keen to sign up his "Britain's Got Talent" co-star Amanda Holden.
Gemma Collins - who shot to fame on "The Only Way Is Essex" - is currently in high demand and also thought to be wanted for the show.
Soap stars, former musicians and TV presenters are expected to be approached so they can transform and reboot their careers.
This comes after "X Factor" judges Robbie Williams and his wife Ayda Field quit the show.
The husband-and-wife team walked away from the reality TV show judging panel after just one series but remain on good terms with Simon.