Simon Cowell has announced he's launching a talent show in Antarctica.
The "X Factor" and "Britain's Got Talent" boss took to Twitter on Easter Monday (22.04.19) to tease the new contest based in the freezing continent, which is covered in ice and practically uninhabited, called "Take The Stage Antarctica".
Alongside a short clip teasing the title and location, Simon tweeted: "I've set up talent shows all over the world. But until now, one place was missing. I am very excited to tell you that we are finally expanding into Antarctica... #TakeTheStageAntarctica #Ad (sic)"
No further details about the show and its format have been revealed as of yet.
Simon is currently busy refreshing the "X Factor" franchise with a celebrity edition on the way.
The 59-year-old music mogul is keen to see the stars who take part in the show make a genuine bid for chart success, following in the footsteps of former "Neighbours" co-stars Kylie Minogue and Jason Donovan, and "Soldier, Soldier" actors Robson Green and Jerome Flynn.
He said recently: "In the same way Pete Waterman made Kylie and Jason musical stars, and what I did with Robson and Jerome, I'd like to think through the process we'll find someone who can sell records rather than just doing the show as a stunt."
There will be no public auditions for the show and Simon admitted changing the format of "The X Factor" has given him a "buzz".
He added: "I'm excited again because my focus is who will be on the show."
"Britain's Got Talent" judge David Walliams is even set to take part.
The 47-year-old comedian is keen to show off his singing talents in the upcoming celebrity version and his friend, showrunner Simon, thinks he'll be "amazing".
He said: "I think David [Walliams] might enter, seriously, that would be amazing."
Simon is set to offer the winner of the show a record deal with Syco.
There is also talk of an "All-Star" series which would see previous contestants back on screens.