Alison Hammond has joined WW as their new ambassador.
The "This Morning" roving reporter is delighted to become the face of the weight loss assistance company - formerly known as Weight Watchers before slimming down its moniker - because the programme encourages her to keep fit and stay healthy while she juggles her hectic lifestyle as a mother and television star.
Alison said: "My WW journey is focused on getting healthier for myself. I feel rubbish when I don't eat properly or exercise and WW helps me with what I eat and do.
"It's been 17 years since I began working in TV, and I'm busier than ever, especially juggling my duties as a mum. WW is the only programme that works for me, with the Online WW Coach there for support whenever you need it, 24 hours a day.
"They tell me what I need to do if I'm struggling or in need of inspiration.
"So, for me, having that support in my pocket at all times is incredible. This is a huge relief when you're considering something as important as your mental and physical health."
The 44-year-old TV presenter - who has a 13-year-old son Aiden - says her mission is to empower others to make positive lifestyle changes and become healthier.
She said: "I know I'll also lose weight through following the WW programme, but that's not the be-all and end-all for me. I want my journey to empower others to think about making changes to their lifestyle to become the best version of themselves."
WW bosses are delighted to welcome Alison - who shot to fame after appearing on the third series of "Big Brother" in 2002 - to their brand, because they know her outgoing and bubbly personality will inspire others who also want to get into shape.
Jemma Banks, WW marketing director, said: "We are delighted to welcome Alison to the family and know her positive energy and mind-set will inspire others who want to lose weight and get healthier."