Shaun the Sheep is heading for a fresh commercial push across East Asia, as Bristol’s Aardman appoints CAA Brand Management to develop opportunities in China, Taiwan, Macau and Hong Kong
The claymation favourite already enjoys a substantial following in Japan, including a dedicated theme park, and has generated almost £240 million from merchandise
His newest cinema outing, The Beast of Mossy Bottom, was painstakingly produced by Aardman’s animators and is being considered a possible contender for next year’s animated film Oscar
Not bad for a sheep who began life beside Wallace and Gromit in 1995.