Strictly’s overhaul fails to deliver the hoped-for ratings boost

9/24 @ 1:50am by Morten Nielsen

Strictly Come Dancing’s ambitious revamp has left viewers unconvinced, despite a modest rise in its peak audience

The launch show attracted 5.8 million at its highest point, but averaged 5.3 million overall, down slightly on 2025

Much of the criticism focused on the three-presenter format, with Emma Willis receiving praise while Josh Widdicombe faced a cooler reception

Fans also found the musical-chairs-style partner reveal needlessly complicated

Producers appear keen to attract younger viewers through influencers and online personalities, but the strategy risks alienating Strictly’s largely middle-aged audience

The live competition begins on Saturday.