The BBC’s Celebrity Traitors cast are facing scrutiny over attempts to profit from their appearances, despite strict rules limiting commercial promotions linked to its programmes
James Blunt was reportedly told to remove a post promoting a £1,695 tweed suit, while also using the show to advertise his forthcoming tour
Miranda Hart’s online shop referenced the series while promoting branded mugs and homeware
Other contestants, including comedians and musicians, have timed tours, albums and singles around the programme’s popularity
The BBC is expected to remind participants where the line lies.