The biggest prize on Celebrity Traitors may be becoming a secret villain rather than winning the final
Claudia Winkleman’s famous shoulder tap brings extra airtime, intense public interest and potentially valuable career opportunities
Maya Jama has benefited hugely from her role, moving beyond her established presenting work on Love Island and The Masked Singer
Industry insiders suggest the exposure could help her secure more prominent acting parts
Although producers insist contestants are not guaranteed a particular role, agents are reportedly keen to win the coveted cloak for their clients
Whatever happens in the final, Maya’s profile has already soared.