Sara Cox’s Radio 2 breakfast debut attracts 6.4 million listeners

10/29 @ 1:19am by Morten Nielsen

Sara Cox has made a strong start as Radio 2 Breakfast presenter, attracting an average of 6.4 million listeners between July and September

That is around 300,000 more than the same period last year, when Scott Mills hosted the programme

The latest RAJAR figures suggest audiences have stayed loyal despite the controversy surrounding Mills’ departure and reports of backstage unease

Vernon Kay remains the UK’s most popular individual radio presenter, with 6.8 million listeners for his mid-morning show

Radio 2’s weekly reach also rose to 12.7 million, while Radio 4’s Today programme fell to 5.2 million.