Strictly’s TikTok gamble fails to translate into bigger ratings

10/30 @ 7:50am by Morten Nielsen

Strictly Come Dancing’s six-week TikTok experiment has yet to deliver the younger audience the BBC hoped for

Clips featuring social-media stars John Nellis and Cach Mercer attracted hundreds of thousands of views, but both have declined since their opening dances

The platform’s biggest Strictly success was a performance by Jamie Miller and Antonio Cipriano, which reached 3.3 million views

Most other videos draw between 20,000 and 150,000

Strictly remains Saturday’s top show, although its audience is down on last year.