Channel 4’s much-hyped Million Pound Shot has been exposed as a carefully staged performance by presenter Bradley Walsh
Viewers were led to believe contestants were risking their own money for the chance to win £1 million, before learning that the players, girlfriend and heckler were actors
The stunt highlighted how betting companies encourage customers to chase losses, even borrowing familiar language associated with adverts featuring Roy Keane
Producers reportedly kept the studio audience unaware, requiring non-disclosure agreements before filming
The programme also explored the devastating impact gambling addiction can have, including severe debt and long-term personal consequences.