Vanessa Feltz has criticised John Lewis’s latest Christmas advert, calling its depiction of family life deeply misguided
The film features Dame Kristin Scott Thomas as a grandmother whose grandchildren appear unimpressed by a wooden toy and disappointed when a card contains no money
Feltz argued that the children’s behaviour, alongside the adults’ response, undermines the warmth and generosity expected from a festive campaign
John Lewis says the story encourages shoppers to choose thoughtful presents rather than cash
However, the advert has continued to divide viewers, with Piers Morgan also describing it as a serious advertising misfire.