Dealer Life

Dealer Life « Series from 2025

Series from 2025

World Vet Motocross Championship at Glen Helen Raceway is the ultimate celebration of veteran motocross talent from across the globe. This prestigious…

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A Day at the Dealership

Get to know Dan and the crew through a day in the life at a Harley-Davidson dealership; the crew rides over to Lucky's Saloon for Bike Night, sharing a glimpse of the rich culture behind the Harley-Davidson brand.

Can You Kindig-It?

The crew meets up to plan their first major Saturday event, a massive car and motorcycle show held at the dealership; Dan brings in powerhouse celebrity Dave Kindig from Kindig-It Design to check out the blockbuster turnout.

- In the King of NASCAR's Court

Dan and Ellen get an exclusive invitation to the Richard Petty Museum to meet the King himself; they take a tour of Petty's garage and childhood home; at the dealership, Rama sells a bike and invites a new customer out on a ride.

Bar Hopping

Bootlegger's Run, a motorcycle ride with stops at Hog Wild Saloon and Saints and Sinners Tavern; Dan and Ellen meet with the bar owners to get them on board.

Moonshiners and Mayhem

The day of the big ride arrives; hundreds of bikes bring excitement to the dealership as the team manages the unexpected crowd; Dan's friends, moonshiners Tim Smith and Josh Owens, join in on the ride through Bootlegger Country.

Tearing Up the Course for Petty

Dan takes a break from the dealership to play in the Richard Petty Charity Golf Classic, but not everyone is a team player when things get heated on the course; back at the dealership, Dusty helps a loyal customer add a mod to his bike.