The Lightbulb Moment

The Lightbulb Moment « Series from 2021

Series from 2021

Uncover the extraordinary origins of "ordinary" things – and the moments of inspiration that made them possible.

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MAUVE | The Fake Color That Made Our Modern World

In 1856 a chemistry student accidentally created a strange substance with a rich purple hue -- the world’s first synthetic dye. In just a few years ‘Mauve’ would take over the fashion industry make food look more appetizing and enable stunning advances in medicine.

VANILLA | The Bean That Shaped the Future of Food

In 1841 on the small island of Réunion a 12-year-old slave did something no one had done before; artificially pollinate the vanilla plant. The vanilla bean took the world by storm sparking the artificial flavor revolution and forever changing how we eat.

WIFI | The Hollywood Actress Who Laid the Groundwork For Wi-Fi

Actress Hedy Lamarr “the world's most beautiful woman” had a knack for inventing. During WWII in an effort to help the Allies she devised a technology designed to intercept Axis communications – and created the foundation of wireless internet.

STREAMING | The Invention That Revolutionized Streaming Video

The early days of online video were plagued by low resolution, stamp-sized video, and unbearable buffering times. But one day that all changed. In the late 90s, a breakthrough technology revolutionized streaming video, setting the foundation for the era of Netflix.

INTERSTATE | How The Interstate Connected and Divided America

Dwight Eisenhower’s interstate highway system was the biggest infrastructure project of its time, a bold plan to connect all corners of America and boost the post-war economy. So how did it end up dividing the nation, and deepening the divide between rich and poor?

EDISON | How Edison Reinvented Invention

Edison pioneered the world’s first research and development center in Menlo Park New Jersey working with a group of experimenters to methodically zero in on the holy grail of electric light. In the process he transformed invention from a solo to a communal activity.