Aspiring entrepreneurs compete in business challenges; the last mogul standing wins the grand prize of bringing the next billion-dollar business idea …
At Sawgrass Mills Mall, Aaron and Kristen sell trading cards; Aaron shouts for customers; Kristen collaborates with vendors; Aaron wins.
Kristen and Aaron compete in a "Start-Up Challenge" selling baseball cards; they pitch new products, Kristen proposes a no-sugar alcohol mix, while Aaron chooses sugarless spices; Kristen's tech fails.
A new pair of entrepreneurs enter the fight for equity; Musa and Ray face-off in dueling car washes; both struggle, leading to low sales numbers; however, Musa's charisma and customer service lead to him winning the first challenge.
Ray and Musa clash again at Naked Taco; in this restaurant challenge, they manage angry customers, a busy kitchen and even staff callouts. Both are successful in pivoting every obstacle.
The third set of entrepreneurs face-off for the grand prize; Will and Ariana compete in a head to head yard sale; Ariana ends up winning and gains an advantage for the next challenge.
Will and Ariana get tasked with creating and backing a new product for No Sugar co.; Will faces a disadvantage; an impressive pitch sends Ariana to the finale, where she will face the other winners.