| Genres: | Documentary, Arts, Entertainment, and Culture |
|---|
In the city that never sleeps, five families hustle each winter to turn sidewalks into holiday outposts. The Merchants of Joy follows these Christmas die-hards as they source, sell, and safeguard a family tradition at risk.
It's a warm, grounded portrait of pride, grit, and the joy they bring—one tree, one customer, one season at a time.
