Holly Willoughby tested a \'vagina-tightening\' machine on \'Christmas Shopping with Keith Lemon\'.
The 38-year-old presenter appeared on the festive edition of her \'Celebrity Juice\' co-star\'s outrageous talk show, and she tried out the x-rated beauty treatment.
Explaining what the chair is intended for, Holly told Keith: "It helps make your vagina strong again.
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"Women of a certain age or after you have a baby. Those muscles get kind of looser."
Although the \'This Morning\' host initially seemed keen to test out the so-called \'kegel throne\' - the equivalent of 11,000 kegel exercises - she quickly moved when the experience became too much.
She added: "I can feel tingling, like pins and needles in your butt cheeks...
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"Stop it, stop it, make it stop! It feels really weird, I don\'t like it! What was that?
"It felt like something was pulling down. It felt like something was [in me] pulling down!"
During the \'Christmas Shopping\' special, Holly also told Keith - the comic creation of Leigh Francis - about how she thought her husband Dan Baldwin was a "d***head" when they first met when he joined one of her projects as a producer.
She said: "Dan was there as a new producer and I thought, \'oh my God, I\'m gonna hate this guy\'...
"[I didn\'t fancy him] at all and he\'d come from MTV and he was very cool for school. He looked at me like I was this wally of a person.
"I thought, \'Oh my God he hates me, he just thinks he\'s really cool.\' "
When Keith prompted that she thought "he\'s a d***head", Holly admitted she did "a little bit", before admitting they did get along and become "really good friends".
She explained: "We became really good friends. We were in the bar and we cheers-ed in regards to champagne and I looked at him and it was like, \'Oh my God, I fancy him\'.
"In that second I just knew, it was like a little sparkle."
9 June 2026 - 2:28 AM
7 February 2026 - 2:42 AM
