Marvel Studio's chief creative officer Kevin Feige criticizes the Oscars for their bias toward superhero movies.
Anyone would say that, for a studio like Marvel, sweeping the box office almost without exception
and getting good reviews for almost all their products is a goal to rest easy on.
However, Kevin Feige, the head of Marvel Studios, has criticized awards in general and the Oscars in particular.
In a recent interview with The Hollywood Reporter, Feige spoke of the low expectations of his films in award season.
Recall that the only Marvel movie to break this curse was Black Panther, with seven nominations.
Even the highly acclaimed Avangers: Endgame was also has a nominee in the awards, which was
Best Visual Effects, and it did not win.
"I think we are always at a deficit because of the Marvel logo and because of a genre bias that certainly exists.
I just loved that for a shining moment there with Black Panther that was put aside, and the work was
recognized for the achievement that it was," he explains.
In fact, Feige's expectations for Shang-Chi And The Legend Of The Ten Rings are not particularly positive.
Although he would love it to be otherwise.
"There are a lot of comic fans that didn't know who Shang-Chi was," he says, noting that the work of
Destin Daniel Cretton and his team "created something new that connected with audiences."
In addition, he says, "We Knew how to see it, the public knew how to see it, and it is clear to me that I would love
to see how hard work of all those people is recognized," Kevin explains.
Now, will the Academy heed your protests?