The ceasefire is officially over. Just as Kelly Brook settles into the Australian jungle for I'm A Celebrity... Get Me Out Of Here!, her long-time rival Katie Price is publically reigniting their decade-old, highly personal feud, ensuring that the camp drama will now go hand in hand with a tabloid warfare as well.
The source of their rivalry is rugby player Danny Cipriani, a mutual ex-boyfriend who both women dated.
However, the feud exploded into a bitter body-shaming incident back in 2013 when Price used her newspaper column to launch a scathing attack on Brook’s figure.
Katie Price previously used her platform to brand the famously curvy Brook a "heifer" after photos of Kelly in a bikini surfaced.
This week, as Brook prepared to face the grueling jungle diet of rice and beans, the brutal history resurfaced.
The gossip cycle is tracking every word from Price's camp, predicting that she will not hold back from commenting on Brook's performance and appearance on the reality show.
Brook, who has previously discussed the emotional pain of being publicly targeted by another woman over her body, has mostly tried to move past the spat.
She even once told a British TV host that she "owed a lot" to Price for revealing Cipriani's alleged infidelity, which allowed her to finally end that relationship.
However, with Brook now confined to the jungle camp and unable to defend herself, Price's commentary holds enormous power.
The media is predicting that the rivalry, which features a compelling mix of jealousy, shared partners, and public shaming, will provide the main narrative tension outside of the I'm A Celebrity trials, guaranteeing a brutal showdown when Kelly Brook eventually leaves the competition and can comment.