Rob Rinder left the boardroom in defeat as the first celebrity fired from the special Children in Need edition of The Apprentice.
The television judge led a team of famous faces, including Rylan Clark and Thomas Skinner, in a quest to create and pitch a new festive biscuit.
Despite his legal background and sharp debating skills, Rob Rinder failed to guide his team to victory.
Lord Sugar criticized the group for their lack of focus and the poor quality of their final advertising campaign.
The failure of the task centered on a "diabolical" television advert produced by the team.
While Thomas Skinner took the lead on the creative direction, Lord Sugar held Rob Rinder responsible as the Project Manager for allowing the subpar work to reach the investors.
The potential backers expressed horror at the final product, which they felt lacked professional appeal.
During the tense final boardroom showdown, Rob Rinder attempted to defend his leadership, but Lord Sugar decided that his management style did not produce the necessary results.
The episode featured plenty of friction between the team members as they raced against the clock.
Rylan Clark visibly cringed during the pitch to investors, later admitting that the experience was one of the most embarrassing moments of his career.
The opposing team, led by other high-profile celebrities, managed to secure a much higher level of interest and funding for their product.
This left Rob Rinder’s team in the firing line after they raised significantly less money for the charity.
Even though he faced the famous pointed finger, Rob Rinder took his exit with grace. He noted that the most important part of the experience was raising awareness and funds for Children in Need.
The charity special continues to be a highlight for viewers, combining the high stakes of the boardroom with lighthearted celebrity mishaps.
As the remaining stars move on to the next challenge, they must prove they have the business sense to survive Lord Sugar’s scrutiny and avoid the same fate as the TV judge.